SEO LEARNING CENTER : LEARNING HOW TO WRITE COPY THAT SELLS

Copywriting is something that most internet marketers take for granted. You look at a sales page, and it sure doesn’t look hard to write. It isn’t until you try to write copy that you realize just how difficult writing good copy can be. It can be hard to write copy that will get the job done if you don’t have the knowledge to write good copy. That’s the simple reason why so many businesses hire professional copywriters. So if you outsource this job, it wouldn’t hurt if you learned a little about it so you can intelligently understand your marketing a little better.

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Without a good headline, no one will even read the rest of your page. Your headlines are what will turn your site viewer into a reader or turn them away completely. Copywriters just starting out almost always write loud, hyped-up headlines. Instead of writing something creative, they rely on large, bold print and the overuse of exclamation points to get attention for their headlines. The trick of a good headline is that it not only makes your reader pay attention, but also gives him a hint of what you are selling and makes him want to know more. It’s a challenge to be able to do this using only a few words. Look at the headlines that your competitors are using. Which headlines are most effective for you? Which headlines cause you to turn away? Keep this in mind when creating headlines for yourself. Your copy needs to make the reader feel a sense of urgency without making them feel pressured. Your campaign will be a dismal failure if readers get the slightest hint of “sales pressure.” It’s simple if you recall your own life experiences in sales situations. Have you ever refused to buy something because you were getting hit with sales hype, or pressure? But if a sales person casually describes all the great benefits and answers all your questions, and then maybe leaves you alone, then you probably bought the product.

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Your prospective customers have to understand how they will be helped by your product. Make a comprehensive list of all the benefits! Remember, you are very familiar with the product that you are trying to sell. You can probably recite every quality it has. The people who will be buying it won’t be as knowledgeable about the product.

It is best for you to act on the assumption that you have to explain everything about the product to these people. You should tell people exactly what is so special about your product, without leaving out anything, no matter how unnecessary it may seem. If your prospective customers are thoroughly familiar with your product’s qualities, they will be far more inclined to buy it than if they are uncertain about exactly what it does.

Copywriting, simply put, is what sells your products. Copywriting is the glue that holds your sales message together. It’s not something you learn in one sitting, and it takes patience and work. Even if you never write a word of copy, it will be in your best interest to not be totally clueless about it. Then you’ll at least be able to write your own copy if you don’t have the money to outsource it.